Merchants: HSA/FSA Marketing & Creative
Give your team everything needed to promote HSA/FSA—fast. This page bundles copy-and-paste SMS, email, and ad templates, downloadable image assets, and setup checklists for both flows: Pay with HSA/FSA and Reimbursement. Customers complete a quick (<1 minute) assessment to receive their Letter of Medical Necessity (LMN)—decision in seconds—so they can pay or be reimbursed with pre-tax dollars (save up to 40%). Use this guide to launch, track, and QA campaigns with confidence.
HSA/FSA Campaign Kit — Overview
Pick your primary flow or run both: Pay with HSA/FSA (use HSA/FSA card at checkout) and Reimbursement (buy with any card, get LMN, submit to provider).
Best for: shoppers with an HSA/FSA card ready
- CTA ideas: “Pay with HSA/FSA”, “Use tax-free dollars”
- On site: Add “Pay with HSA/FSA” banner + modal on PDPs
- Post-purchase: deliver LMN (if required) via email/portal
Best for: shoppers who prefer standard checkout
- CTA ideas: “Get reimbursed with HSA/FSA”, “Use tax-free dollars after purchase”
- On site: Add reimbursement banner + modal on PDPs
- Guide: How to reimburse with HSA/FSA
SMS Templates
Exciting news! Use your HSA/FSA to shop [Brand Name] with Medpaid and save up to 40% using pre-tax dollars. Complete a quick online assessment to receive your LMN—decision in seconds. Start saving: [Landing Page Link]
Your wellness just got more affordable. [Brand Name] is HSA/FSA-eligible with Medpaid. Take a short assessment to receive your LMN and pay/reimburse with pre-tax dollars—save up to 40%. Learn more: [Landing Page Link]
Great news! We’ve partnered with Medpaid so you can use pre-tax HSA/FSA dollars. Complete a quick assessment to receive your LMN—approval in seconds—then pay or get reimbursed and save up to 40%. Details: [Landing Page Link]
[Brand Name] + Medpaid = savings with pre-tax dollars. Take a brief assessment to receive your LMN and qualify for HSA/FSA payment or reimbursement—complimentary with purchase. Start here: [Landing Page Link]
Email Templates
Header: Use Your HSA/FSA Card on [Brand Name] — Decision in Seconds Preheader: Assessment takes <1 minute. LMN delivered at no extra cost with purchase. Hi [First Name] — Great news! You can now pay with your HSA/FSA card on [Brand Name] via Medpaid and use pre-tax dollars to save up to ~40%. After purchase, complete a brief online assessment to receive your LMN (Letter of Medical Necessity)—required to qualify HSA/FSA payment. Why shoppers love it: • Pre-tax savings up to ~40% • Fast, secure checkout using your HSA/FSA card • LMN included with purchase (no added cost) [Shop Eligible Products] → [Landing Page Link] * Savings vary by plan and tax situation.
Header: Shop Normally, Get Reimbursed with HSA/FSA Preheader: Quick assessment; LMN delivered free with purchase. Hi [First Name] — We partnered with Medpaid so you can shop [Brand Name] as usual and still use your HSA/FSA. After checkout, complete a brief online assessment to receive your LMN (Letter of Medical Necessity)—required for reimbursement with pre-tax dollars. Then submit your receipt + LMN to your HSA/FSA provider. Why shoppers love it: • Use your regular card, keep your rewards • LMN delivered by email + patient portal • No extra cost for the assessment/LMN with purchase [How Reimbursement Works] → https://medpaid.com/pages/how-to-pay-with-hsa-fsa
